The idea of the Nikolaj d'Etoile brand was initiated at the Hotel de Paris in Monaco in 2003 by Anders and Tobias Björkstedt. The main goal was to create the first Swedish luxury fashion brand. The guiding star for any Nikolaj d’Etoiles collection is the idea of perfection achieved, the good life, and everything that goes with it but also the convergence of relaxation, power and sex.