Altewai.saome
The Malmö-based duo behind Altewai.saome have an unique ability to
juggle, combine and balance the styles and materials in their collections. In the latest spring collection the founders and designers Natalia Altewai and Randa Saôm were inspired by self-assured women who are not sitting still.
- We just had a thought, "power woman", to tie sports with classically chic and clarify the momentum of a woman's life. We must do everything today. Work, be smart and stay in shape. So we wanted to make clothes that fit the lifestyle, so you can feel stylish regardless how much other things you have in mind. The upcoming spring collection will be very very sharp powerdressed silhouette with pencil skirts, waist and shoulders. While there is a movement in altewai.saomes clothes with perforated fabrics that reminiscent of jogging suits, or the inside of the wind-cheaters, something practical and clarity in a collection that otherwise mentioned in the same sentence as Prada and Givenchy. And so it is and so it is and what they are most famous for: craftsmanship.
- We are passionate about creating. We are influenced by our past in the craft, and always starts from the main inspiration and interpret it in the embroidery.
The spring collection billows embroideries on clothes as soft moss, although they are made of hard beads. Although there are some of the conflicting encounter between tamed and active, classic and sporty. Earlier this year, Altewai.saome opened their first store in Malmo, but how they got there from the beginning is really a coincidence.
- We had not planned to be here, but it has proven to be good. Economically it is a great advantage to be based in Malmö compared to larger cities, and it's close to everything.
What happens now, when? Are you opening a new store soon?
- We take one step at a time so long ... right now we hope we can continue doing what we love and people love it back.
Malmö10 Nov 2011
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