Mads Norgaard X Kansas!
Mads Nørgaard have done a co-lab with Kansas the Danish workwearlabel. But where workwear often is about nostalgia Kansas makes clothes for the modern laborer.
Mads Nørgaard is contradictory in its own way, deeply involved in both fashion and the antithesis of fashion, the slow and thoughtful. Yet, they together is more than enough. This fall, they cooperate with Kansas, a brand best known for their workwear which is used in more strenuous occupations. Mads Nørgaard simply make his own version of their classic Kansas jacket and vest.
Aplace talked to the designer about workwear and whether Kansas is a cult jacket or not.
- It's both. It is a cult among young people but also a work jacket that is still used on farms and stocks.
What is it about workwear that interests you?
- There is no fuss. Fashion may sometimes be too frivolous and act on the new for the sake of it. Workwear is about real clothes for real needs and it is sometimes quite nice. In my inspiration, workwear is always very present, and we often have references to workwear, both from Denmark and elsewhere.
Kansas is still active and used by people who work with the body in different ways. Does this make the brand more interesting than workwear brands that are more retro?
- I am not very current on nostalgia, both in terms of music, art or fashion. But I have a deep respect for history and what the past can tell. I strongly believe in picking out the good things from history and revive them. Not because they are old, but because they are good products. That way, I am a true modernist, but with a good memory.

This article was written by Sanna Samuelsson for Aplace Magazine


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