Minimarket F/W 2012: Accessories

Minimarket's accessories range for the fall of 2012.

Minimarket, The Beautiful Jewels & Rossy de Palma

Minimarket showed their new collection at Berns, at noon today (showpictures here). The catwalk show was combined with a magic show featuring the swordswallower The Beautiful Jewels, and the actress Rossy de Palma. The former was sawed in half, and did some swallowing of swords, flowers and coathangers, as well.

Here is a a YouTube clip, with her doing the same number, minus the saw trick.

PREVIEW - Photos from our exhibition at PUB and the afterparty at Kåken

Last Thursday, lots of people showed up to view our PREVIEW exhibition at PUB, then joined us for an afterparty at Kåken.

Thanks, y'all!

Photos: Sima Korenivski

PREVIEW - Four Swedish designers about creativity and inspiration

Inspiration is a word that is used In fashion a lot. Inspiration can be based on nature, a film, a piece of music, dance, other designers, or the experience of how a particular fabric feels against your hand. Some designers interpret their inspiration literally. A fascination with the wild nature can be translated into a flower pattern on a dress. Other sounds inspired influence in a more abstract way to frame a sought-after feeling or mood embodied in clothing.

Moodboards is an important visual tools that designers uses working with a new collection. Collage of newspaper clippings, photographs, designs, colors and material samples will help to illustrate the feeling that a collection should convey. Usually moodboard is based on a theme which then becomes the base inspiration for creation.

The requirement to convey his inspiration can feel suffocating for designers. Something that can be linked with the notion of the creative genius who receive divine inspiration from the art. When the American designer Marc Jacobs in 2008 was asked what his inspiration, he replied: "I really was not very inspired this season. I just live my life". One telling comment that puts the finger on the creative process does not always allow themselves summed in a theme or backstory.

Designers are often secretive about what they are inspired by the work on a new collection. But as an outsider, it is exciting to get insight into the ideas and thoughts behind the collections. Before fashion week, Hope, Minimarket, Uniforms for the Dedicated and The Local Firm revieled their inspirations.

The exhibition, which is a collaboration between PUB and the store Aplace, is part of an ambition to advise and support the Swedish fashion and design.

PREVIEW - 26 January - 3 February.
Photo: Märta Thisner

Minimarket

Minimarket

The Local Firm

The Local Firm

The Local Firm

Uniforms For The Dedicated

Uniforms For The Dedicated

Uniforms For The Dedicated

Hope

Dag 2 Copenhagen fashion week.

Dag 2 Copenhagen fashion week.
Dag 2. Andra dagen så var vi på Gallery mässan + Minimarket fest + Middag med Soulland.
Första mötet var med Vibskov.


Robban från Pour.


Red wing.


Anton designer och ägare av det fina svenska väskmärke Sandqvist.


Emil från Sunday Seven som säljer Julian Red, Brixtol och Lagom.


Robin från The Local Firm.


Velour.


Uniforms for the dedicated!


Linda säljansvarig för Minimarket och Kevin inköpare från Amerikanska Urban Outfitters innan Minimarket visning.


Minimarket. Som alltid med tydliga och välgenomtänka kollektioner som gör sig bra på en visning.





Systrarna Elvestedt efter visingen.


Soulland butik US import innan middagen.

Silas och Jacob från Soulland.