Mutewatch at Aplace
Mutewatch looks like a regular bracelet but the bracelet is a hidden touch screen that is activated when you touch it. Through the touch controls, you can switch between time, timer and alarm functions. Unlike most other watches Mutewatch have a silent alarm that allows the watch to vibrate when the alarm goes off.
Earlier this year, Mai-Li Hammargren the CEO and founder of Mutewatch won the price as this year's young entrepreneur. Mai Li started Mutewatch while she was studying full time at the Stockholm School of Economics. The idea for Mutewatch came a couple of years ago when Mai-Li Hammargren and her boyfriend at that time had different circadian rhythms. He often worked late, as cinematographer, and was woken in the mornings when she went up, and that was how the idea of a silent vibrating bracelet occurred. She competed in the Trade business idea contest Gold Fox and woon second place 2008th
Watch the great movie that talanted Johan Holm made for Mutewatch:
http://vimeo.com/23920863
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