Peak Performance history has begun in the ski resort Åre in Jämtland in 1986. In the 1980s pastel and neon festival, a bunch of ski talents lacked more handsome, more dimmed ski clothes. To access the type of garment they wanted, and to spend more time in their beloved ski resort, they started the Peak Performance.
Since its inception, three decades back, Peak Performance has expanded with a variety of activities. Golf, skiing, exercise and running, as well as a collection of everyday clothes that have strong links to our roots in the ski resorts.
Head of Urban Design
"From the slopes to the streets, from the bike to the bar, from work to the gym."