The history of Reebok goes all the way back to the 1890's in America, when the shoemaker Joseph William Foster created the first known running shoe with spikes, which made it possible to run faster than ever before. Since then, Reebok has had a long, developing journey and is now, since 2005, a part of Adidas Group. Reebok has the ambition to inspire people to use their own unique abilities to make them as good as they can be.
"Timeless. Limitless. Fearless."