New Botanic was started with one idea in mind – to get people to put their hands in the soil and discover the charm and pleasure of growing and harvesting their own vegetables and flowers. The step into the world of growing can be a difficult one, and New Botanic intends to make the world of cultivation more available. With clear instructions, beautiful products and illustrations, regardless of previous knowledge or whether you live in an apartment, house or villa, New Botanic paves the way into the world of growing.