Jules Verne’s Voyages Extraordinaires and a live gig with James Blake vibes. When the Danish brand heads back home to Copenhagen Fashion Week for SS20 they leave no one untouched.

– We took a decision five years ago that we wanted to move abroad, so we did Milan and London. But we thought it was time to go back and to our roots and show were we are now in our design process. And it’s amazing to be back, I mean Copenhagen is really the Scandinavian Fashion scene at the moment. Wood Wood has always strived to be an international brand, and we’ve always represented Copenhagen. What the city reflects, it’s what our core DNA stands for, quality, creativity and attitude, says co-founder Karl-Oskar Olsen.

The new collection was presented in the rough surroundings of industrial beams and concrete floors, with background sound of the Danish electropop band When Saints Go Machine: Silas Moldenhawer (drums), Jonas Kenton (synth, vocals) and Nikolaj Manuel Vonsild (vocals).

– We wanted to have an extra elements to the show because this is the first show in five years and we wanted to bring in some energy that’s within the city of Copenhagen.

Wood Wood took inspiration from Jules Verne’s “Voyages Extraordinaires” for the collection, to delve in to the outdoors and the notion of exploration. The result was an evocative sportswear collection with a functional approach.

– From an old explorer who use to go and explore the world we wanted to make a collection who reflected some elements of going to adventures to go hunting, on the sea.

What is the key piece in the collection?

– In the show there’s more vibrant and conceptual pieces that tells the story of the explorer. But what’s really represent us is the essential line called Dubble A, it’s a 100 % sustainable line within the collection. We aim to become 100 % sustainable in 2050 and we are already 80% there.

How do you work with never out of stock products?

– We do have a certain amount of pieces in our collection that we reinpretretert every season, it’s an essential part of the wood Wood collection DNA to recycle and think in a more sustainable way in our design.

Photo: Kristian Rajnai

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