In the small town of Laxå there’s a clothing factory that you probably haven’t heard of. Here, just outside Örebro, large parts of the production for the Swedish fashion brand Diemonde takes place. Together with the subsidiary and the micro-factory Fugeetex, they have started the integration project Made-in-Sweden to employ and integrate newly arrived seamstresses, often women born in countries with a strong craft tradition. Here, the clothes are also manufactured on-demand, which means minimal waste and less emissions.

Diemonde was created by former Örebro-natives and childhood friends Angelo da Silveira and Isaac Kiese Thelin in 2015, 2017 Kevin Mukuri joined as creative partner. If it was the passion and interest in fashion and street culture that brought them together, they also shared the vision of creating a modern expression for a new generation. Knowing that each generation creates and leaves its own imprint on the contemporary and in history it feels more important than ever that the imprint is that of equality, anti-racism and solidarity, which are three core values of Diemonde.

The clothes are timeless, minimalist in design with attention to detail. Worn out frills – yes, but in this case they are justified. Classic styles and cuts such as denim jackets, workwear-inspired overshirts and suit pants in new takes and designs.

The moleskin jacket Midsummer Eve and the linen trousers Bafaka with accompanying overshirt attests to high quality in both crafts and materials and the Manchester jacket Vintage shows how to reinvent a classic.

Diemonde is more than a fashion brand. It is a mindset, a message and a position. It is bridge-building and being true to oneself, one’s values and daring to stand up for what one believes in.

Aplace is more than proud to be part of the movement that is Diemonde!