Marimekko - My own path

Marimekko has always encouraged women to be themselves by creating clothes that they can be both comfortable and confident in. With their SS17 collection "My own path", Marimekko wants to encourage women to walk their own path in life. When launching the collection, they worked with inspiring women that represent the philosophy of the brand.

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Marimekko - My own path

Marimekko has always encouraged women to be themselves by creating clothes that they can be both comfortable and confident in. With their SS17 collection "My own path", Marimekko wants to encourage women to walk their own path in life. When launching the collection, they worked with inspiring women that represent the philosophy of the brand.

Rosanna Plüss

Artist and musician

"I don’t limit myself and I never will. I’m not a person who can focus on one thing only. There are constantly thoughts spinning in my head and I’m very restless, but very concentrated and sharp when it comes down to business. I constantly need to be creative to stay happy."

Patricia DeVall Aliaga

Influencer & model, studies cognitive science

“I’m proud of that I’m comfortable in my own body and soul. I can’t say that I love myself 100 percent or that I have found myself completely yet, but I can definitely say that I look forward to doing that one day.”

Olivia Bergman

Influencer, works with retail and communication at Eytys

“I’m inspired by strong and creative people who aren’t afraid to express themselves and state their opinions. People who allow themselves to be vulnerable and don’t have to appear perfect all the time.”⠀

Production: Studio Bon
Creative Director: Studio Bon
Photographer: Johan Avedal
Stylist: Martin Persson / LUNDLUND
Hair: Johanna Rask / MIKASs LOOKs
Make up: Louise Linder / MIKASs LOOKs
Photo assistent: Gustaf Hagstrand
Models: Patricia Aliaga DeVall, Rosanna Plüss & Olivia Bergman

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2017-04-26

John Sterner

Alexander Stutterheim has exchanged the Stockholm city life with a much calmer one at Öland, and is now making locally produced knits. All garments are hand knitted and the wool comes from Swedish so called Gotland sheep. This is Swedish craft at its finest!

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2017-04-18

Cherrie on top

We met Cherrie, one of Sweden's biggest r&b singer, for a long talk about everything from fame to fashion to feminism - and how media portrays suburbs. Cherrie just won the Swedish Grammy for best soul/r&b, and we love her beautiful voice and touching lyrics. You can read the interview in Swedish here!

2017-04-03

ACQUA DI LOSÓ - Release Party at APLACE Norrlandsgatan

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2016-11-14

Björn Borg x Craig Green

Press Event at APLACE Norrlandsgatan
Photos by David Thunander
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2016-10-24

Vagabond Release Party & Vernissage

Release party and vernissage for Vagabond's Urban Utility Boot and Frida Vega's interpretations of the collection.
Photos: David Thunander
SHOP THE COLLECTION

2016-10-21

Photo: Oskar Gyllenswärd
Styling: Martina Almquist / LUNDLUND
Make Up: Josefin Scherdin / MIKAs LOOKs
Hair: Susanne Lichtenegger
Casting: Olle E Öman / LUNDLUND
Photo Assistant: Mikael Strand
Styling Assistant: Aiste Suliokasté /MIKAs LOOKs
Models: Linnea Rimberg, Elmer Blåvarg / Nisch MGMT, Ester F / Stockholmsgruppen, Emma S / MIKAs

SHOP THE LOOKS

2016-10-11

Photo: Patricia Reyes / Hall & Lundgren
Styling: Ellen Pålsson Norberg
Hair & Make Up: Joanna Rask / MIKAs LOOKs
Models: Johan Göransson Lantz / Elite, Marcus Wernerus / Le Management, Leslie Tay

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2016-10-04

HOPE FOR CHANGE

It's getting more and more common amongst HOPE's customers that women buy clothes from their men's collection and vice versa. This is something that the brand want to encourage, and the first step towards a thinner line between mens' and women's, was to make the no-gender capsule collection, Changes. The campaign is fronted by photographer Arvida Byström, dancer Casper-Malte Jörgensen, Yunus Rosenzweig and Martin Bolin.

Shop Changes

2016-09-27

APLACE x HOPE Party

2016-09-22