
A new X-mas
APLACE x Evelina Kroon
Christmas is closing in and we had a chat with Stockholm artist Evelina Kroon about art, gift wrap, Christmas, the future, and tape, of course.
This year we’re extra happy because the artist Evelina Kroon has produced the Christmas paper. Three different motifs with colorful, fantastic compositions of strict lines made with tape and paint. Her original works, previously sold at Svenskt Tenn and Bukowskis, you’ll find in our new APLACE Art Shop in Brunogallerian and online.
You are responsible for this year’s APLACE Christmas gift wrap. Tell us about your relationship with APLACE.
– Yeah, I was very happy when I got the question! Have always wanted to make gift wrap, it is also something I collected when I was younger. My relationship with APLACE goes way back (getting nostalgic). It is a well-sorted store but still with a wide range and that’s a great and unique combination. I have hung around the store a little too much especially during my parental leave, much because I think the staff is wonderful.
Tell us about your art.
– I work completely intuitively, a lot of repetition and find it very interesting with hierarchies in materials, such as refining cheap work materials. I work a lot with scale, the right to take up space, color meetings, contrasts, patterns and the unexpected.
Speaking of tape, your art often times start from patterns made of tape. When and how did your fascination with tape begin?
– I honestly don’t know, but it probably started with one of my collections of Japanese paper tapes, Washi tape as they are called. Then the collection grew into all kinds of tape and some evening in the studio a few years ago with some kind of creative cramp, I tried making patterns with tape. Tape is a very satisfying tool, fast and straight angles. It also suits my manner, which is to go quickly from idea to action. It has also helped me become more determined and less anxious. It is tight and at the same time both fleeting yet definitive.
What are you working on at the moment and what’s happening in the future?
– I’m trying to catch up. I have some collaborations going on but above all I’m trying to find time and get on with my own and get in order in my (our) home (a full time job). Not because there have been a lot of work this year, more to the contrary due to circumstances, and by being a parent, etc. What will happen in the near future is that a couple of my collaborations will be released at the beginning of next year and that we are expecting our second child later this spring. The future feels, other than that, unusually uncertain.
Tell us about Christmas in the Kroon home! Do you have a tradition that stands out or that’s extra important?
– It is chaos. There are quite a few of us in my family, a motley crowd – some introverted but most are eccentric, so one has to fight for her space. No Christmas without Karl-Bertil Jonsson, vital. The Christmas dinner ends with everybody singing and those who manage to stay until late round off with a quiz and grog. But this year there will be nothing of that. Me, my boyfriend Gustaf and our daughter Yoko Meg have ordered Christmas food from Lennart & Bror for 2 1/2 people. But that will be a good Christmas too, even Santa will come.
What not to miss on the Christmas table?
– Brussels sprouts and Christmas must.
Last but not least, what is at the top of your wish list?
– A carbonater, I currently drink two liters of carbonated water a day. And then of course, given where we are, it would be weird not to answer; to be able to hug those I used to hug again. And to have a coffee at my grandmother’s house, have dinner in my father’s collective, a sleep over at my mother’s, go to parties, hang out in a bar, eat at a restaurant, hang out on friends and family sofas, play billiards, go to the cinema, hosting dinner parties and parties. That everything will go back to normal I guess.
Signed Evelina Kroon
APLACE Christmas paper anno 2020


