Eyty’s has become Stockholm’s biggest sneaker brand and their success story is moving from only sneakers to also include jeans. Last year, the brand released a limited denim collection in their own channels. This year, they took it to the next level and released the collection at selected retailers. The collection is inspired by American workwear and has unexpected silhouettes. The jeans are made in materials and details we don’t normally see in denim. In that way, Eyty’s has created a modern, luxurious workwear for everyday life.

The three styles, Benz, Boyle and Cypress, are released in new fabrics and material combinations, resulting in a total of twelve styles. For example, you can find the style Cypress Tar, in a straight fit, denim twill and coated black, or Benz Tartan, a baggy fit in a checkered wool flannel. All garments are unisex, have contrasting seams and metal details.