April 2 2019
Reverse, Reconstruct, Repeat
Located in the textile town Borås, designer Nhu Duong have created a collection in collaboration with us and The Naia Initiative. The collection is created using a reversed design process, that began with the material instead of the idea.
“FREE FROM” is a capsule collection, created by Berlin based designer Nu Duong. For the collection, Nhu have explored the possibilities for recycling and circular processes by reusing old work wear from the Spendrup brewery in Grängesberg.
The result is a hybrid between past and present, function and non-function, fashion and non-fashion. A collection that clearly shows that conscious fashion doesn’t have to exclude experimental expressions.
The collection is a collaboration between us, Spendrups functional beverage The Naia Initiative, Nhu Doung and Re:textile. It has been shot by New York based photographer Rob Kulisek, who have worked for VMagazine, Dazed, SSENSE and Purple Magazine.
The collection is exclusively launching in our stores and online on April 15th.
